Project Dates

Start: 2022

The Story

Planet Matters is an innovative global movement tackling plastic pollution through on-the-ground cleanups and digital engagement. By gamifying waste collection in nature, the organisation inspires people in over 30 countries to track their impact and turn environmental action into a fun, rewarding habit. The team works with companies, schools, and communities, and often repurpose collected plastic into creative products promoting circular thinking. Through storytelling and education on social media, they amplify their mission and reach millions with their message. The Planet Matters app rewards users with Planet Coins for every tracked liter of trash, redeemable for vouchers from partner brands. With a strong focus on youth empowerment and behavior change, Planet Matters helps people shift from standstill to action proving that anyone can make a difference one step at a time.

Success Factor | Hero Moment

The most decisive moment for their success was launching our TikTok channel, which quickly grew to over 3 million followers. It allowed Planet Matters to build a global community, inspire mass participation in cleanups, and attract key partners who believe in their mission. Social media turned their local idea into an international movement.

Submitter

Planet Matters GmbH