Project Dates

Start: 2007

The Story

Cool Earth helps rainforest communities to protect nearly 100,000 hectares of rainforest across three continents. Behind this milestone are thousands of families whose futures have been transformed.

Founded in 2007 by Johan Eliasch and Frank Field, Cool Earth’s vision is a world where rainforest is protected to keep Earth’s climate in balance. From recruiting in-country teams to working directly with communities and local NGOs, Cool Earth’s partnerships are community-led and adaptable to each location. Cool Earth identifies together with their community partners the key drivers of deforestation and works to protect some of the most biodiverse places on Earth. The key rule is to equip people with the essential tools and skills needed to plan their financial future and protect their forest long into the future. With regular, sustainable incomes, people face less pressure to sell or cut their forest during a crisis.

Success Factor | Hero Moment

Innovation in community-led conservation is the key to scaling up rapid rainforest protection and the lessons learned in one partnership can often be applied to benefit another. Cool Earth shares these effective conservation methods around the world and invests in those with the potential for best outcomes for people and rainforest.

Submitter

Cool Earth