Today, an extraordinary city-wide treasure hunt kicks off across Vienna: the Schwarzenegger Climate Initiative is inviting everyone to search for strictly limited Arnold Schwarzenegger collectible cards, hidden in secret locations throughout the city.
What makes this special: each card is not only a highly coveted one-of-a-kind item, but also a ticket to a unique opportunity—to meet Arnold Schwarzenegger in Austria. The occasion is the 10th AUSTRIAN WORLD SUMMIT, Schwarzenegger’s major international climate and environmental conference, taking place in Vienna on June 16 this year. Anyone who finds one of the cards will gain exclusive access to experience Arnold Schwarzenegger live on site.
Four Weeks, Four Chances
The treasure hunt spans four weeks. Each week, a new unique collectible card will be hidden at an undisclosed location somewhere in Vienna. Clues to each week’s hiding spot will be published every Wednesday in the “Pump for the Planet” newsletter.
Where Climate Action Meets Pop Culture
With this campaign, the Schwarzenegger Climate Initiative is embracing an unconventional approach to engagement. The treasure hunt combines playful elements with meaningful messages about environmental and climate protection, making these topics visible in public spaces.
The collectible cards are designed as limited-edition, one-of-a-kind pieces and are part of a city-wide search. At the same time, the initiative uses this format to draw greater attention to climate action and reach diverse audiences.
Join the Hunt
Anyone who wants to participate should subscribe to the “Pump for the Planet” newsletter. Every Wednesday, it features the crucial clues leading to the latest card. (https://schwarzeneggerclimate.substack.com/subscribe)
About the AUSTRIAN WORLD SUMMIT
The AUSTRIAN WORLD SUMMIT is one of the most prominent international conferences on climate and environmental protection, bringing together decision-makers from politics, business, and civil society in Vienna each year. In 2026, the Summit will take place on June 16, marking its 10th edition.