Anna Greil

Founder and CEO


Anna Greil is the founder and CEO of uptraded, a circular fashion startup bridging the gap between Gen Z’s consumption needs and climate action goals with its clothes swapping marketplace. During her studies in Business & Management, she spent a semester abroad in New Zealand, where she specialized in entrepreneurship and creative industries. Since then, she has been fighting as a Fashion Revolution Ambassador for secondhand fashion to become more established and for circular economy concepts to be promoted in the fashion industry. With uptraded, she has already received several awards, including the biggest award for social entrepreneurs in Austria – the Get Active Social Business Award.